Protection - Intelligence - Customer - CRM
Growth - Sales - Statistics - Internet
Learn in a week, what the leading experts on customer care learn in a lifetime.
The ability to look after your customers is crucial to anyone who wants to advance their career.
Written by Di McLanachan, a leading expert on customer care as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to keep your customers happy and coming back.
The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.
So what are you waiting for Let this book put you on the fast track to success!
About the Author
Di McLanachan is the founder and Director of Learning Curves. She has over 25 years experience working with clients across the UK and internationally in all aspects of business training and personal development coaching.
The fourth in Springer's series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.
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